Hospitality in Greece: ways to improve the situation

The hospitality sector in Greece – and in any other country that faces such negative financial and political coverage - is in a position to reverse the negative climate and create a solid foundation for future progress, even in times of crisis. Flexibility and innovation are characteristics that can reverse the negative impressions and lead hospitality businesses to take control of their policy and communications with travellers.

This is the advice of a new white paper by SoMaFusion, a London based agency specialising in hospitality policy and communications. The white paper, according to TDN,  is freely distributed on the  Internet and aims to inform and support people involved in tourism while Greece receives negative coverage in the international media.

20.05.10