Films lift UK tourism

One in 10 foreign tourists visit the UK because they have fallen in love with a film location, according to a new study.

Three million of the annual 30 million international visitors are attracted by the beautiful settings of such hits as Harry Potter and Pride and Prejudice.

Film-induced tourism contributed Ј1.9bn to the UK economy last year, according to a study carried out by the Oxford Economics on behalf of the UK Film Council. 

The most popular locations include Alnwick Castle in Northumberland, the setting for Hogwart’s School of Witchcraft and Wizardry in the Harry Potter films, and Chatsworth House in Derbyshire, setting for the Keira Knightley film The Duchess.

Source: BTN

08.06.10