VisitBritain launches 2012 Olympic plan

Tourism organisation VisitBritain has outlined plans to work with secretary of state Jeremy Hunt to deliver the “best marketing strategy ever seen from a host nation” to promote tourism around the 2012 London Olympics.

To facilitate the plan, the secretary for culture, Olympics, media and Sport today announced a new fund aimed at generating Ј1 billion worth of public relations and marketing activity to create a permanent tourism legacy. The fund will be financed by the private sector working in conjunction with the government.

Source: BTN

11.06.10