Brazil is Calling You!

Brazilian President Lula launches “Brazil is Calling You” campaign in Johannesburg, following South Africa officially handing over the keys to Brazil as the next host nation of the FIFA World Cup.

The new campaign, titled “Brazil is calling you! Celebrate life here”, consists of movies, images and social media elements which aim to encourage the world to visit Brazil for business and leisure and take advantage of the opportunities that Brazil brings as hosts of worldґs greatest sports events.

The campaign will be broadcast from 12 July on television channels globally and on YouTube, and forms part of the Ministry of Tourism and Embratur’s strategy to increase international visitors to the country.

Source: BTN

09.07.10