Ryanair reprimanded over “misleading” ads

Ryanair has received another ticking off for advertising fares with a number of hidden charges.

Following a complaint from easyJet, the Advertising Standards Authority ruled that two newspaper adverts offering Ј10 one-way fares, but with small print detailing a number of restrictions and hidden charges, were “likely to mislead”.

The complaint concerned Ј10 one-way fares to Gothenburg and Dusseldorf. The small print said that the offer was subject to availability and excluded fees and charges.

easyJet challenged the availability of the fares and queried if they included taxes, charges and check-in fees or were misleading because the ad did not state the relevant travel dates.

Source: BTN

14.07.10