Ski sector takes a tumble

The ski market shrunk 11 percent last year, taking the number of Britons who take ski holidays to below one million per annum.

Crystal Ski’s influential annual report confirmed that the industry has been hit badly by the economic downturn, with 956,300 ski holiday sold. This follows a 13.3 percent fall in the 2008/09 season to 1.06 million.

However the report predicts that the market is poised for recovery as confidence returns to the macroeconomy.

Source: BTN

14.07.10