BP refuses Florida request for $50m ad campaign

A spat has broken out between BP and Florida’s tourism industry after the oil giant’s refusal to inject a further $50 million to encourage travellers to visit the Sunshine State.

Florida Governor Charlie Crist originally asked for and received $25 million from BP to promote Florida’s beaches. However that fund has now run dry, and was focussed on promoting the panhandle.

Crist and state tourism leaders believe part of “making it right” is helping Florida’s tourism industry, which has suffered by millions of dollars since the start of the oil disaster. But, despite BP’s commitment, the oil company is denying Crist’s request for $50,000,000 to encourage travellers to visit the Sunshine State.

Source: BTN

15.07.10